The latest wrinkle in our quest to make the Indianapolis Tennis Championships the most fan-friendly tennis tournament came through today.

We are now set up to begin some SMS (text messaging) programs that we think will be very exciting. We've got much more in store than what you'll see here, but it's a start, right? And so it begins:

Get all the latest news and special offers from the Indianapolis Tennis Championships Presented by Lilly. Text the following to 88769 to join our eNewsletter, a bi-weekly reader chock full of good information:

tennisindy subscribe news {your email}

That's three words -- well, really two words and one pseudo-word -- followed by your email address to the number 88769. For example, I might text:

tennisindy subscribe news brandon@tennisindy.com

This is a great way for you all to get linked up with some of the cool promotions we're putting together, and it's a precursor to some interesting ideas we're working on for down the road. Feel free to drop me a line (that's my real email) with any suggestions you have. Thanks for reading.

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The Indianapolis Tennis Championships is one of just two ATP Tour competitions held in the Midwestern United States each summer, and tickets start as low as $8 for qualifiers and $10 for tournament play. Get your tickets now by calling 800-622-LOVE, visiting our Web site at www.tennisindy.com, or following the link on the right side of this blog page.