According to IEG's Sponsorship Report tennis sponsorship spending will increase to $573.5 million from $531 million in 2007 this is an 8% increase from 2007.
With major deals in place for the newly titled Olympus US Open Series and supporting sponsors such as Evian Water tennis is showing continued growth despite a sluggish economy. Regional tournaments such as the Indy tennis event continue to receive support from a number of local and regional businesses. There have also been talks around the ATP and the replacement of the high level Mercedes-Benz sponsorship by the insurance company Aviva plc. (IEG)
Now if we can get everyone to active these partnerships through grassroots efforts that will help grow the game of tennis. That will in turn increase the participation, following and support of regional/Midwest tennis tournaments, i.e. Indy Championships.
