Ever heard of the Grapple in the Apple?  Well, my new friend Mike Karnuta at the Indiana Sports Corporation sent me this link to a Nike ad campaign that ran during the US Open.  Tennis needs more of this!  Check the Grapple in the Apple out.

This reminds me of Nike's great commercial in the streets of New York City with Andre Agassi and Pete Sampras.  Men's tennis needs more companies like Nike spending money to advertise the stars, rivarlies and personalities of tennis.  I'm thinking the Indianapolis Tennis Championships needs to 'steal' some of these ideas to help expose some of the mini-rivalaries in the game today.

Thanks to Mike for sending this great creative my way and thanks to Nike too!